MBA-2 (MARKETING MANAGEMENT)
PART-A
1. Strategic planning is _
(A) Defining the company’s mission (B) Settling long term & short term objectives
(C) Designing an appropriates business portfolio (D) All
2. Strategic planning can be divided into ________ important facture.
(A) 3 (B) 2 (C) 4 (D) None
3. Business portfolio is the mix of _____
(A) Distribution channels (B) Communication channels
(C) Business units (D) All
4. A company develops their business portfolio in _____steps.
(A) 4 (B) 2 (C) 3 (D) None
5. Star type of business represents
(A) High market growth & low market share (B) Low growth & low market
(C) High industry growth & market share (D) None
6. Cash cones types of business represents in-
(A) High industry growth & low market share (B) Low growth & low market share
(C) High industry growth & high market share (D) Low growth & high market share
7. The strategy for the dog type of SBU’S _
(A) Harvest (B) Divest (C) Defending (D) Large investment
8. Business position can be determined through.
(A) Market share (B) SBU size (C) R & D (D) All
9. External environment is the process of
(A) Gathering ___________ of external. (B) Analysing environment information.
(C) Fore casting (D) All
10. The forces which are very close to company & have impact on value creation & customer service is known as __________
(A) Macro environment (B) Micro environment
(C) Specific environment (D) All
11. Major functions carried out by the middlemen _____
(A) Stocking (B) Delivering & selling (C) Bulk breaking (D) All
12. Inter med Aries are
(A) Retails & C and F agents (B) Wholesalers & jobbers
(C) Agents & brokers (D) All
13. Retailers are the __________ between company and customers.
(A) Middle link (B) First link (C) Final link (D) None of them
14. In how many types publics may be divided.
(A) 4 (B) 5 (C) 6 (D) 3
15. Direct or indirect marketing depends on
(A) Suppliers (B) Distributor (C) Target market (D) Promotion plan
16. _______ type of market on the basis of nature of competition in the market -
(A) Perfect market (B) Imperfect (C) Monopoly (D) All
17. ________________ is defined as a market where the final output of the firm goes for the consumption of individual or household.
(A) Local market (B) Goods market
(C) Consumer goods market (D) Imperfect market
18. ___________________ is an ongoing process of discovering & translating consumer needs into products and services, creating demands for them serving the customer and his demand through a marketing program of promotion & distribution.
(A) Communication (B) Marketing
(C) Distribution (D) All
19. _______________ refers to a market where a single seller controls the entire supply of a product or service.
(A) Oligopoly (B) Monopoly (C) Monopolistic (D) None
20. Frequently purchased consumer goods are known as _______________.
(A) FMGL (B) FMGH (C) FMCG (D) None of them
21. _______________ are the basic human requirements like food, clothing, water and air.
(A) Wands (B) Demands (C) Needs (D) All
22. Services refers to an act or a benefit, which does not have a physical form & this indicates __________.
(A) Tangibility (B) Intangibility (C) Perish ability (D) None
23. Consumer behavior is influenced by which factor :-
(A) Cultural factors (B) Social factors
(C) Personal & psychological factors (D) All
24. Culture is the combination of ___________ of consumers in a particular nation
(A) Customs (B) Beliefs
(C) Values (D) All
25. Factors which affect the consumers behavior like cultural factors are __________ to the company & cannot be controlled.
(A) Internal (B) External
(C) In – house (D) Out – house
26. A value system of sub – culture group ___________ from others.
(A) Simi lutes (B) Differs
(C) Match (D) None
27. Social class are permanent groups in the society whose members have __________ linking.
(A) Different (B) Common
(C) Occasional (D) All
28. Aspires group consist of _____
(A) Small shop keepers (B) Industrial workers
(C) Small land holding formers (D) All
29. Seekers earn
(A) 200000 to 500000 (B) 90000 to 250000
(C) 500000 to 1000000 (D) 300000 to 600000
30. Strivers group of people are considered _____________
(A) successful (B) Poor
(C) Middle class (D) Industrialist
31. Personality is the image of people’s traits. Traits include -
(A) Self confidence (B) Dominance
(C) Autonomy (D) All
32. Need hierarchy theory consist of which type of need -
(A) Physiological & safety (B) Social & esteem
(C) Self actualization (D) All
33. Marketing segmentation is the _________ step in applying the marketing strategy
(A) Last (B) First
(C) Middle (D) None of them
34. In market segmentation marketer divide the market into ______________sub markets.
(A) Heterogeneous (B) Different
(C) Homogeneous (D) None of them
35. Market segmentation is the process of dividing a _________ into distinct sub markets of consumers with common needs & characteristics.
(A) Previous market (B)Potential market
(C) Potential needs (D) All
36. Benefits of market segmentation
(A) Provides guidelines in preparing media plan of the company.
(B) Different offerings in different segments enhance the sales.
(C) Customers gets more customizes product
(D) All
37. Requisites of effective segmentation :-
(A) Measurable & obtainable (B) Substantial
(C) Assemble & defendable (D) All
38. Basis of segmenting consumer markets :-
(A) Geographic (B) Demographic
(C) Psychographic & behavioral (D) All
39. Demographic variables :-
(1) Age & life cycle (2) Gender
(3) Income (4) All
40. In psychographic segmentation, buyers are classified into groups on the basis of ______
(A) Needs & wants (B) Income
(C) Life style (D) All
41. A good is a ____________ product, which can be seen & touch.
(A) Intangible (B) Tangible (C) Imperishable (D) All
42. ______________ product is the fundamental goods or service offered to the consumer
(A) Core (B) Generic (C) Basic (D) All
43. _____________ product includes value added services to the expected product to distinguish it team competitors.
(A) Potential (B) Expected (C) Augmented (D) None
44. Potential products are ___________ provided by the company which customer didn’t anticipate.
(A) Augmented (B) Expected (C) Generic (D) Potential
45. The ___________ is the name associated with one or more items in the product line that is used to identify the source or character of the item.
(A) Company (B) Brand (C) Logo (D) All
46. __________________ is the group of related products which uses same marketing effort to reach the consumers.
(A) Product line (B) Product depth
(C) Product procurement (D) All
47. In _____________ decisions company lengthens its products line either by stretching upwards or down wards or both ways.
(1) Product line length (2) Product line stretching
(3) Product line pruning (4) All
48. A company’s product mix has four different dimensions – they are -
(A) Product mix & mix length (B) Product mix depth & consistency
(C) Product procurement & assortment (D) 1, 2
49. Major objectives on which prices are determined -
(A) Survival (B) Current profit maximization
(C) Market share leadership (D) All
50. Current profit maximization strategy is used to ____________ the market position.
(A) Accept (B) Defend
(C) Agree (D) All
51. Through volume generation company gets the ______________ position.
(A) Market leadership (B) Market follower
(C) Market segmentation (D) None of them
52. The break even point for a product is the point where total revenue received equals the ___________ associated with the sale of the product.
(A) Total efficiency (B) Total cost
(C) Total sales (D) Total production
53. Break even analysis can also be used to analyze the potential profitability of an ________________ in a sales based business.
(A) Sales (B) Cost
(C) Expenditure (D) All
54. The nature of the market can be classified as :-
(A) Perfect competition (B) Monopolistic competition
(C) Oligopolistic competition & monopoly (D) All
55. Characteristics of perfect competition :-
(A) Buyers & sellers exists (B) Many buyers & sellers exists
(C) Few buyers & sellers (D) One seller exist
56. Advantage or cost plus pricing :-
(A) Sellers are more certain about the cost than the demand.
(B) If all companies in the industry use this method price become standard
(C) It is fairer to both buyers & sellers
(D) All
57. _______________ are set of independent organizations involved in the distribution of the goods or services to the consumer
(A) Marketing channels (B) Marketing units
(C) Market segmentation (D) All
58. Marketing channels include :-
(A) Retailers (B) Wholesalers
(C) Agents & brokers (D) All
59. Functions of marketing channels
(A) Physical distribution (B) Communication
(C) Information (D) All
60. Objectives on which channel to be developed :-
(A) Reach (B) Profitability
(C) Differentiation (D) All
61. __________________ is the basis for rewarding and recognizing partners.
(A) Sales (B) Consisting performance
(C) Production (D) Operation
62. ________________ is the process of non – paid, non – personal stimulation of demand for a product, service or business unit by planting significant news about it or a favorable presentation of it in the media.
(A) Sales promotion (B) Personal selling
(C) Public relation (D) None
63. _________________________ is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service or organization are relevant to that person & consistent over time.
(A) IMC (B) PMC (C) MIC (D) CMI
64. Effective marketing communication starts with identifying the target ______________ to whom the communication is developed.
(A) Wholesalers (B) Customer
(C) Retailers (D) Manufacturer
65. _______________ is the communication technique in which sales people builds the personal relationship with customers to generate the value for the organization.
(A) Public relation (B) Personal selling
(C) Advertising (D) None
66. _______________ is a process of finding out candidates, who are encouraged to apply.
(A) Recruitment (B) Selection
(C) Procurement (D) Induction
67. _____________ means it is the process of perfecting the salesman for their work.
(A) Selection (B) Recruitment
(C) Training (D) All
68. A planned training program, referred as :-
(A) ACMI (B) AMCI
(C) ACMEE (D) None of them
69. The whole idea behind the training is to make a ___________ a good salesman.
(A) Selection (B) Recruit
(C) Train (D) All
70. _____________ is a process of acquiring customers by understanding their requirements more than their expectations and attracting new customers through customer specific strategic making approaches.
(A) Relationship management (B) Customer relationship management
(C) Customer – marketing management (D) None
71. ___________ is the process of attracting new customers.
(A) Customer keeping (B) Customer catching
(C) Customer relationship management (D) All
72. _______________ are those people who praise the company & encourage others who buy from it.
(A) Clint (B) Customers (C) Advocates (D) All
73. The method in which management know how is transferred
(A) Exporting (B) Licensing
(C) Management contract (D) Contract manufacturing
74. Company does not change the product but adopt the different communication strategy in this foreign market is known as __________________.
(A) Marketing communication (B) Dual adoption
(C) Contract adoption (D) Communication
75. Product & communication adoption is also known as :-
(A) Product invention (B) Straight product extension
(C) Dual adaptation (D) All
76. _______________ method of international market entry in which company invests in manufacturing or assembling directly
(A) Direct investment (B) Indirect investment
(C) Corporate investment (D) All
77. Advantages of branding :-
(A) Helps in identifying goods & service
(B) Helps in creating customer loyalty
(C) Helps the company to maintain the leadership position in the market.
(D) All
78. Brand equity is a set of ___________ linked to a brands name & symbol that adds value
(A) Qualities (B) Assets
(C) Associations (D) All
79. Components of brand equity.
(A) Brand loyalty (B) Brand awareness & quality
(C) Percieved quality & brand associations (D) All
80. Brand loyalty is consumer’s commitment to ___________ the brand.
(A) Purchase (B) Re – purchase
(C) Formal purchase (D) All
PART-B
1. True/False
(1) After setting mission & objectives management will develop its business portfolio.
(2) Business portfolio is the right mix of communication channels.
(A) FT (B) TF (C) TT (D) FF
2. Models used in strategic planning.
(1) BCG (2) MC Kinsey (3) Porter’s five forces (4) GE
(A) 2,3,4 (B) 2,3 (C) 1, 4 (D) All
3. BCG metrics helps in identifying.
(1) Strength (2) Weakness (3) Opportunities (4) Threats
(A) 3, 4 (B) 1,4 (C) 1,2,3 (D) All
4. BCG model identifies company’s position on the basic of _
(1) Business position (2) Market attractiveness
(3) Market attractiveness (4) Relative market share
(A) 1,4 (B) 1,3 (C) 2,4 (D) 3,4
5. External environment helps in identifying _______
(1) Strength (2) Week ness (3) Opportunity (4) Treats
(A) 1, 2 (B) 2, 3 (C) 3, 4 (D) All
6. True or false :-
(1) Marketing department let alone can not satisfy all the needs of customer.
(2) In the function of marketing, it is essential to integrate the function of suppliers, publics, company departments & intermediaries in creating the value to the customer.
(A) TF (B) FT (C) TT (D) FF
7. Micro environment forces which are very close to company & have impact on _________________.
(1) Quality creation (2) Value creation (3) Customer service (4) Supply management
(A) 1, 4 (B) 2, 3 (C) 2, 4 (D) 1, 3
8. Marketing inter mediaries are the firms which ___________ the goods of the company to the consumer.
(1) Collect (2) Distribute (3) Allocate (4) sells
(A) 1, 2, 3 (B) 2, 3 (C) 2, 4 (D) All
9. Essentials of a market are :-
(1) Commodity (2) Existence of buyers & sellers
(3) A place (4) Inter action between buyers & sellers
(A) 2, 3 (B) 1, 2, 3 (C) 2, 3, 4 (D) All
10. Imperfect market can be divided as :-
(1) Local market (2) Monopoly (3) Monopolistic (4) Oligopoly
(A) 3, 4 (B) 1, 2, 3 (C) 2, 3, 4 (D) All
11. the aim of advertising is _______________, ___________________ and _____________ customers about product and services.
(1) Inform (2) Persuade (3) Recognize (4) Remind
(A) 2, 3, 4 (B) 1, 2, 3 (C) 1, 2, 4 (D) 2, 3, 1
12. Marketing performs the task of ________________ and ________________ customer needs.
(1) Indicating (2) Identifying
(3) Satisfying (4) Prospering
(A) 3, 4 (B) 2, 3 (C) 1, 3 (D) 1, 4
13. Subculture is a part of culture comprising _____________
(1) Geographic regions (2) Religions
(3) Nationalities (4) Social groups
(A) 1, 2 (B) 3, 4 (C) 1, 2, 3 (D) All
14. Indian consumers can be classified as __________
(1) Deprived (2) Aspires (3) Seekers (4) Strives & global
(A) 2, 3, 4 (B) 1, 2, 3 (C) 2, 3 (D) All
15. People in deprived category sill do __________ work .
(1) Bess skilled (2) Semi – skilled (3) Skilled (4) Multi skilled
(A) 1, 2, 3 (B) 2, 3, 4 (C) 1, 2 (D) 3, 4
16. Seekers group contains :-
(1) Fresh workers (2) Middle level employees
(3) Government employees (4) Business people
(A) 2, 3, 4 (B) 1, 2 (C) 2, 3 (D) All
17. In market segmentation market is divided according to the _______________ of the consumers
(1) Needs (2) Perceptions
(3) Expectations (4) Wishes
(A) 1, 2, 3 (B) 1, 3, 4 (C) 2, 3, 4 (D) All
18. Benefits of market segmentation -
(1) Understanding the needs of consumers (2) To adopt better positioning strategies
(3) Proper allocation of marketing budget (4) Helps in preparing competitive strategy
(A) 2, 3, 4 (B) 1, 2 (C) 1, 2, 4 (D) All
19. State true or false :-
(1) The segment should not be large enough to be profitable.
(2) For consumer markets, the small segment might disproportionably increase the cost & hence products are priced too high.
(A) TT (B) TF (C) FT (D) FF
20. State true or false :-
(1) Marketers must examine the changing needs of the customers this process. provides opportunity to examine whether customers are satisfied with the existing products or not.
(2) Market segmentation does not help in testing the innovative concepts that company has commercially viable or not.
(3) Marketers should segregate different types of wants into homogeneous
(A) TFT (B) TTF (C) TFF (D) TTT
21. A product is a ___________ offered to consumers to satisfy his needs or wants.
(1) Good (2) Service (3) Person (4) Events or organization
(A) 1, 2, 3 (B) 3, 4 (C) 2, 3, 4 (D) All
22. Levels of product :-
(1) Core (2) Generic
(3) Expected (4) Augmented & potential
(A) 2, 3, 4 (B) 1, 2 (C) 2, 4 (D) All
23. Products are classified into :-
(1) Consumer products (2) Business products
(3) Core products (4) Expected products
(A) 2, 3, 4 (B) 1, 2, 4 (C) 1, 3, 4 (D) 1, 2
24. Different categories of consumers products :-
(1) Convenience (2) Shopping (3) Specialty (4) Unsought
(A) 2, 3 (B) 3, 4 (C) 1, 2, 3 (D) All
25. Product quality leadership objective is used when company decides to come with ___________ & ___________.
(1) Low quality product (2) Premium price
(3) Low price (4) High quality product
(A) 2, 3 (B) 1, 4 (C) 2, 4 (D) 1, 3
26. In everyday low pricing organization charges constant ________________ prices and no temporary ______________.
(1) Higher prices (2) Low prices
(3) Discounts (4) Increments
(A) 1, 3 (B) 1, 4 (C) 3, 4 (D) 2, 3
27. Destroyer pricing strategy used as an attempt to ______________ competition. It involves _____________ companies prices to an extent where competition cannot compete.
(1) Increase (2) Eliminate
(3) High ring (4) Lowering
(A) 2, 4 (B) 1, 4 (C) 3, 4 (D) 2, 3
28. State true or false :-
(1) Price bidding is a strategy most common with manufacturing, building & construction services
(2) Current profit maximization defend market position.
(A) FT (B) TT (C) FF (D) TF
29. The type of goods to be transported & stored will decide the __________________ & _________________ of channel.
(1) Length (2) Density (3) Intensity (4) Volume
(A) 2, 4 (B) 3, 4 (C) 1, 4 (D) 1, 3
30. In __________________ strategy company stocks goods in limited number of ______________ outlets.
(1) Exclusive (2) Selective (3) Wholesale (4) Retail
(A) 3, 4 (B) 2, 3 (C) 2, 4 (D) 1, 4
31. In exclusive distribution channel format marketer gives a ______________ number of dealers the exclusive right to __________________ its products in their territories
(1) Maximum (2) Limited (3) Integrate (4) Distribute
(A) 2, 3 (B) 2, 4 (C) 1, 3 (D) 1, 2
32. Channels can be evaluated in the design phase by :-
(1) Sales (2) Cost (3) Profitability (4) Control & adaptability
(A) 3, 4 (B) 1, 2, 3 (C) 1, 3, 4 (D) All
33. Types of sales jobs used to sell the product of the organization :-
(1) Delivering (2) Inside order takes
(3) Outside order (4) Missionary selling
(A) 3, 4 (B) 1, 2 (C) 2, 3, 4 (D) All
34. Approaches to personal selling :-
(1) Stimulus response selling (2) Repetitive selling
(3) Need satisfaction selling (4) Problem solving selling
(A) 2, 3 (B) 1, 2, 3 (C) 1, 3, 4 (D) All
35. Personal selling will be a good approach when the product.
(1) Price is high (2) Is in introduction stage demonstration
(3) Is non technical not required (4) Can be customized
(A) 1, 2, 3 (B) 2, 3, 4 (C) 3, 4 (D) 1, 2, 4
36. Sales activities in the organization are allotted on the basis of __________
(1) Geography (2) Product
(3) Customer (4) Matrix
(A) 2, 3 (B) 3, 4 (C) 1, 2, 3 (D) All
37. Intention marketing approaches :-
(1) Exporting market orientation (2) Domestic market orientation
(3) Multi domestic market orientation (4) global market orientation
(A) 1, 2, 3 (B) 2, 3 (C) 2, 3, 4 (D) All
38. ______________ means the is willing at least on occasion, to put aside their own desires in the interest of the brand.
(1) Brand awareness (2) Brand loyalty
(3) Consumer (4) Employee
(A) 1, 4 (B) 2, 3 (C) 2, 4 (D) 1, 3
39. Options for sponsoring the brand :-
(1) Manufacturer brand (2) Private brand
(3) Licensing (4) Co – branding
(A) 2, 3 (B) 3, 4 (C) 1, 2, 3 (D) All
40. Private labels increase the ______________ of the retailer & better value creates better ____________.
(1) Negotiation power (2) Brand power
(3) Employer retention (4) Consumer loyalty
(A) 1, 4 (B) 2, 3 (C) 1, 2 (D) 1, 3
PART-C
1. T/F
(1) Company can develop business portfolio through analyzing existing portfolio & decide which business should receive more less or no investment.
(2) Strategic business units of a company has separate mission & objectives and that can be planned independently from other business.
(3) An SBU does not managed by separate executive team.
(A) TTF (B) TFF (C) FTF (D) TTT
2. True/False
(1) The market growth rate is the rate at which market is growing .
(2) Market share of the SBU divided by the market share of the largest competitor.
(3) Company develops the new business portfolio per future to meet growth opportunities & eliminating the unprofitable portfolios
(A) FFF (B) FTT (C) FTF (D) TTT
3. True or false :-
(1) There are micro environment groups – which helps company to generate the financial resources creating the image, examining the companies policy & developing the attitude towards the product.
(2) A company should not monitor its immediate competitor.
(3) Any problems or cost escalation with suppliers will have direct effect on the company.
(A) FTT (B) TFT (C) FFT (D) FTF
4. True or false :-
(1) Demographic statistic are used in developing proper supply chain, communicating product information & changing the product attributes.
(2) Political & legal forces are grouped into – social legislations & regulations, legislations, related to marketing, publics and competitors.
(3) Economic environment consist of consumer spending pattern, interest rate, inflation & changes in income.
(A) TFT (B) TTF (C) FFT (D) TTT
5. State true or false :-
(1) When the purchase & sale of goods involve buyers & sellers of a region, such as a large town market catering to needs of a group of villages or town, is called local market.
(2) When the purchase & sale of goods involve both buyers & sellers of the entire nation then it is called as national market.
(3) Perfect market refers to a market situation where there is perfect competition.
(A) FTF (B) FTT (C) FFT (D) TTT
6. State true or false :-
(1) In case of monopoly, single seller dominates the entire market where as in oligopoly few sellers dominate the market.
(2) A business market is defined as a market where output of one firm goes either as raw material, goods in process or as consumables of another industry.
(3) Marketing is a set of business activities that facilitate movement of goods & services from producer to consumer.
(A) TFF (B) FFF (C) FTF (D) TTT
7. State true or false :-
(1) Deprived are people who earn less than 90000 annually. This group is also known as below poverty line.
(2) Sackers belongs to the families who earn between Rs 90000 to Rs 200000.
(3) Deprived won’t get continuous employment and they earn their lively hood from seasonal work.
(A) TFF (B) FTT (C) TFT (D) TTT
8. State true or false :-
(1) Strivers earnings are enough to fill their apatite of materials. They are leading the consumption led growth in India.
(2) Aspires earn more than deprived class, but half of their money goes for basic amenities and food.
(3) Global Indians are earning more than 1000000. This group is comprised of senior government officials, professionals, business people & top business executives.
(A) TFF (B) FTF (C) TFT (D) TTT
9. State true or false :-
(1) ON the basis of segmentation, the company will prepare & follow different marketing programs for different segments to ensure better customer relationship.
(2) The size, profile & other relevant characteristics of the segment must not be measurable & obtainable in terms of data.
(3) If the information is not obtainable no segmentation can be carried out.
(A) TTT (B) TFF (C) TFT (D) FTF
10. State true or false :-
(1) The segment should not be accessible through existing network of people at a affordable cost
(2) The segments are similar to each other & require similar 4p’s & programs
(3) The segments which a company wishes to pursuer must be actionable in the sense that there should be sufficient finance, personnel & capability to take them ale.
(A) TFF (B) TFT (C) FFT (D) TTT
11. State true or false :-
(1) A service is an intangible product which requires simultaneous consumption & production.
(2) Services are imperishable in nature
(3) A product may be person also here marketer tries to buy & sell the celebrities or sports persons of a league or club etc.
(A) TTT (B) TFT (C) TTF (D) TFF
12. State true or false :-
(1) Business products are purchased by the consumer for his personal consumption.
(2) Convenience goods are fast moving consumer goods which are purchased regularly with less amount of effort.
(3) Shopping goods are high consumer involvement products is which consumer process the information of product suitability, quality & price.
(A) FTF (B) TFT (C) TTT (D) FTT
13. State true or false :-
(1) Survival strategy adopted when company is facing stiff competition from the competitors and it wants quick reaction & recovery.
(2) The cost of marketing & promoting the product will have direct impact on the price.
(3) The variable cost of the product increases if the products is produced up to optional level and then once again it goes up.
(A)FTF (B) TTF (C) FTT (D) TTT
14. State true or false :-
(1) A break even point is typically calculated for businesses to determine whether it would be profitable to sell a proposed product.
(2) Product influences the price level i.e. if the product quality is very high company would like to price it high & vice – versa.
15. State true or false :-
(1) In relationship management marketing intermediaries try to understand the needs of consumer, try to match his needs & satisfy them.
(2) Individuals who face shortage of time would like to purchase through direct channel and who have abundance of time would like to experience the shopping.
(3) The proper channel which is selected should not be managed properly, motivated & evaluated against set standards.
(A) FTF (B) TTF (C) TTT (D) TFF
16. State true or false :-
(1) Now day’s companies are considering their channels members as sales executives.
(2) Integrated business reduce the cost, increase the efficiency and helps in better customer service.
(3) Companies are adopting partner relationship management software to add value to their supply chain.
(A) FTT (B) TFT (C) FFT (D) FFF
17. State true or false :-
(1) In missionary selling sales executives provide the information & promote the company products.
(2) The price of the product is high, technical in nature and needs demonstration ________ this situation favors the personal selling.
(3) Selection is recruitment but recruitment is not selection.
(A) FFT (B) FTT (C) TTT (D) TFT
18. State true or false :-
(1) Selection is a process of rejection of unfits.
(2) Internal sources of the recruitment can well be adopted by analyzing the ability & promising character of the staff on the basis of seniority i.e. length of services.
(3) The recruitment of salesman, they cannot be chosen from non – competing firms.
(A) FTF (B) TTF (C) TFT (D) TTT
19. State true or false :-
(1) Country of origin need not be marked on the shipping goods but should be entered in the export / import documents.
(2) International marketing is defined as the performance of business activities designed to plan, price, promote and direct the company’s flow of goods & services to consumers or users in more than one nation for a profit.
(3) Country of origin is the country of manufacture, production, or growth where an article or product comes from.
(A) FTF (B) TTT (C) FTT (D) FFT
20. State true or false :-
(1) A brand is a name, term, design, symbol or any feature that identifies one seller’s good or service as distinct from of other sellers.
(2) A brand may identify one item, a family of items, or all items of that seller.
(3) Branding does not stimulates the purchase decision of the consumer.
(A) TFT (B) TTT (B) TTF (D) FTT
21. State true or false :-
(1) Branding does not require huge investment.
(2) An unsuccessful brand will bring negative image to the company.
(3) Customer may no be willing to pay extra just because it is branded.
(A) TTT (B) FTT (C) FTF (D) TFT
22. State true or false :-
(1) True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand.
(2) Brand loyalty help organization to in increase promotion cost.
(3) Higher the brand awareness, lower will be the brand equity.
(A) TTT (B) TFT (C) TFF (D) FFT
23. True/False
(1) Divest strategy SBU’S should be supported by well financial marketing efforts.
(2) Harvest strategy should not receive substantial new resources and if required, sell them.
(3) The an soft product market growth matrix is a distribution tool of products & services.
(A) FTT (B) FTF (C) FFT (D) TFT
24. T/F
(1) SWOT analysis helps the marketer to know the industry position.
(2) SWOT analysis helps to leverage its strengths to improve the performance & tap the opportunity that exist.
(3) Product market growth model is developed by MC Kinsey
(A) FTF (B) FFT (C) TTF (D) TTT
25. True or false :-
(1) The higher the inflation rate, the higher will be the purchasing power of the consumer.
(2) When interest rates are high. Consumer tend to make long term purchase.
(3) The rise in the salaries of the employees improved performance of stock market & better industrial growth led to change in the income pattern in India
(A) TTF (B) TFF (C) TTT (D) FFT
26. True or false :-
(1) Metro sexuality is the preannounce non, wherein a women does work for better work life.
(2) Time short people involves people who work long hours & have less personal time.
(3) Governments increased regulation to manage the natural resources.
(A) FFT (B) FTT (C) TFT (D) TTT
27. State true or false :-
(1) Once the people satisfied with social needs, they would like to have self actualization needs.
(2) IN social needs people will try to satisfy their needs for affection, acceptance, and friendship.
(3) In the selective retention consumer remember all the points in formed by the company.
(A) TFT (B) TTF (C) FFF (D) FTF
28. State true or false :-
(1) The low involvement between the brands and few defenses between the brands leads to the habitual buying behavior.
(2) In case of variety seeking behavior marketer should encourage customers to buy repeatedly.
(3) The sociological model belong to the category called systems model where the human being is analyzed as a system with stimuli as the input to the system & behavior as the output of the system.
(A) FTT (B) TFT (C) TTF (D) TTT
29. State true or false :-
(1) Convenience goods are purchased frequently.
(2) High involvement is required in convenience goods
(3) Price of the product is very low in convenience type of products.
(A) FTF (C) TFT (C) TTF (D) TTT
30. State true or false :-
(1) In shopping of convenience goods, consumer takes lot of time to search & evaluate the information.
(2) Unsought goods are tangible product for which a consumer posses high brand loyalty & ready to wait or & pond time.
(3) Unsought goods are called unsought because consumer usually unaware or ignorant to purchase.
(A) FFT (B) TFT (C) TTF (D) FFF
1. Strategic planning is _
(A) Defining the company’s mission (B) Settling long term & short term objectives
(C) Designing an appropriates business portfolio (D) All
2. Strategic planning can be divided into ________ important facture.
(A) 3 (B) 2 (C) 4 (D) None
3. Business portfolio is the mix of _____
(A) Distribution channels (B) Communication channels
(C) Business units (D) All
4. A company develops their business portfolio in _____steps.
(A) 4 (B) 2 (C) 3 (D) None
5. Star type of business represents
(A) High market growth & low market share (B) Low growth & low market
(C) High industry growth & market share (D) None
6. Cash cones types of business represents in-
(A) High industry growth & low market share (B) Low growth & low market share
(C) High industry growth & high market share (D) Low growth & high market share
7. The strategy for the dog type of SBU’S _
(A) Harvest (B) Divest (C) Defending (D) Large investment
8. Business position can be determined through.
(A) Market share (B) SBU size (C) R & D (D) All
9. External environment is the process of
(A) Gathering ___________ of external. (B) Analysing environment information.
(C) Fore casting (D) All
10. The forces which are very close to company & have impact on value creation & customer service is known as __________
(A) Macro environment (B) Micro environment
(C) Specific environment (D) All
11. Major functions carried out by the middlemen _____
(A) Stocking (B) Delivering & selling (C) Bulk breaking (D) All
12. Inter med Aries are
(A) Retails & C and F agents (B) Wholesalers & jobbers
(C) Agents & brokers (D) All
13. Retailers are the __________ between company and customers.
(A) Middle link (B) First link (C) Final link (D) None of them
14. In how many types publics may be divided.
(A) 4 (B) 5 (C) 6 (D) 3
15. Direct or indirect marketing depends on
(A) Suppliers (B) Distributor (C) Target market (D) Promotion plan
16. _______ type of market on the basis of nature of competition in the market -
(A) Perfect market (B) Imperfect (C) Monopoly (D) All
17. ________________ is defined as a market where the final output of the firm goes for the consumption of individual or household.
(A) Local market (B) Goods market
(C) Consumer goods market (D) Imperfect market
18. ___________________ is an ongoing process of discovering & translating consumer needs into products and services, creating demands for them serving the customer and his demand through a marketing program of promotion & distribution.
(A) Communication (B) Marketing
(C) Distribution (D) All
19. _______________ refers to a market where a single seller controls the entire supply of a product or service.
(A) Oligopoly (B) Monopoly (C) Monopolistic (D) None
20. Frequently purchased consumer goods are known as _______________.
(A) FMGL (B) FMGH (C) FMCG (D) None of them
21. _______________ are the basic human requirements like food, clothing, water and air.
(A) Wands (B) Demands (C) Needs (D) All
22. Services refers to an act or a benefit, which does not have a physical form & this indicates __________.
(A) Tangibility (B) Intangibility (C) Perish ability (D) None
23. Consumer behavior is influenced by which factor :-
(A) Cultural factors (B) Social factors
(C) Personal & psychological factors (D) All
24. Culture is the combination of ___________ of consumers in a particular nation
(A) Customs (B) Beliefs
(C) Values (D) All
25. Factors which affect the consumers behavior like cultural factors are __________ to the company & cannot be controlled.
(A) Internal (B) External
(C) In – house (D) Out – house
26. A value system of sub – culture group ___________ from others.
(A) Simi lutes (B) Differs
(C) Match (D) None
27. Social class are permanent groups in the society whose members have __________ linking.
(A) Different (B) Common
(C) Occasional (D) All
28. Aspires group consist of _____
(A) Small shop keepers (B) Industrial workers
(C) Small land holding formers (D) All
29. Seekers earn
(A) 200000 to 500000 (B) 90000 to 250000
(C) 500000 to 1000000 (D) 300000 to 600000
30. Strivers group of people are considered _____________
(A) successful (B) Poor
(C) Middle class (D) Industrialist
31. Personality is the image of people’s traits. Traits include -
(A) Self confidence (B) Dominance
(C) Autonomy (D) All
32. Need hierarchy theory consist of which type of need -
(A) Physiological & safety (B) Social & esteem
(C) Self actualization (D) All
33. Marketing segmentation is the _________ step in applying the marketing strategy
(A) Last (B) First
(C) Middle (D) None of them
34. In market segmentation marketer divide the market into ______________sub markets.
(A) Heterogeneous (B) Different
(C) Homogeneous (D) None of them
35. Market segmentation is the process of dividing a _________ into distinct sub markets of consumers with common needs & characteristics.
(A) Previous market (B)Potential market
(C) Potential needs (D) All
36. Benefits of market segmentation
(A) Provides guidelines in preparing media plan of the company.
(B) Different offerings in different segments enhance the sales.
(C) Customers gets more customizes product
(D) All
37. Requisites of effective segmentation :-
(A) Measurable & obtainable (B) Substantial
(C) Assemble & defendable (D) All
38. Basis of segmenting consumer markets :-
(A) Geographic (B) Demographic
(C) Psychographic & behavioral (D) All
39. Demographic variables :-
(1) Age & life cycle (2) Gender
(3) Income (4) All
40. In psychographic segmentation, buyers are classified into groups on the basis of ______
(A) Needs & wants (B) Income
(C) Life style (D) All
41. A good is a ____________ product, which can be seen & touch.
(A) Intangible (B) Tangible (C) Imperishable (D) All
42. ______________ product is the fundamental goods or service offered to the consumer
(A) Core (B) Generic (C) Basic (D) All
43. _____________ product includes value added services to the expected product to distinguish it team competitors.
(A) Potential (B) Expected (C) Augmented (D) None
44. Potential products are ___________ provided by the company which customer didn’t anticipate.
(A) Augmented (B) Expected (C) Generic (D) Potential
45. The ___________ is the name associated with one or more items in the product line that is used to identify the source or character of the item.
(A) Company (B) Brand (C) Logo (D) All
46. __________________ is the group of related products which uses same marketing effort to reach the consumers.
(A) Product line (B) Product depth
(C) Product procurement (D) All
47. In _____________ decisions company lengthens its products line either by stretching upwards or down wards or both ways.
(1) Product line length (2) Product line stretching
(3) Product line pruning (4) All
48. A company’s product mix has four different dimensions – they are -
(A) Product mix & mix length (B) Product mix depth & consistency
(C) Product procurement & assortment (D) 1, 2
49. Major objectives on which prices are determined -
(A) Survival (B) Current profit maximization
(C) Market share leadership (D) All
50. Current profit maximization strategy is used to ____________ the market position.
(A) Accept (B) Defend
(C) Agree (D) All
51. Through volume generation company gets the ______________ position.
(A) Market leadership (B) Market follower
(C) Market segmentation (D) None of them
52. The break even point for a product is the point where total revenue received equals the ___________ associated with the sale of the product.
(A) Total efficiency (B) Total cost
(C) Total sales (D) Total production
53. Break even analysis can also be used to analyze the potential profitability of an ________________ in a sales based business.
(A) Sales (B) Cost
(C) Expenditure (D) All
54. The nature of the market can be classified as :-
(A) Perfect competition (B) Monopolistic competition
(C) Oligopolistic competition & monopoly (D) All
55. Characteristics of perfect competition :-
(A) Buyers & sellers exists (B) Many buyers & sellers exists
(C) Few buyers & sellers (D) One seller exist
56. Advantage or cost plus pricing :-
(A) Sellers are more certain about the cost than the demand.
(B) If all companies in the industry use this method price become standard
(C) It is fairer to both buyers & sellers
(D) All
57. _______________ are set of independent organizations involved in the distribution of the goods or services to the consumer
(A) Marketing channels (B) Marketing units
(C) Market segmentation (D) All
58. Marketing channels include :-
(A) Retailers (B) Wholesalers
(C) Agents & brokers (D) All
59. Functions of marketing channels
(A) Physical distribution (B) Communication
(C) Information (D) All
60. Objectives on which channel to be developed :-
(A) Reach (B) Profitability
(C) Differentiation (D) All
61. __________________ is the basis for rewarding and recognizing partners.
(A) Sales (B) Consisting performance
(C) Production (D) Operation
62. ________________ is the process of non – paid, non – personal stimulation of demand for a product, service or business unit by planting significant news about it or a favorable presentation of it in the media.
(A) Sales promotion (B) Personal selling
(C) Public relation (D) None
63. _________________________ is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service or organization are relevant to that person & consistent over time.
(A) IMC (B) PMC (C) MIC (D) CMI
64. Effective marketing communication starts with identifying the target ______________ to whom the communication is developed.
(A) Wholesalers (B) Customer
(C) Retailers (D) Manufacturer
65. _______________ is the communication technique in which sales people builds the personal relationship with customers to generate the value for the organization.
(A) Public relation (B) Personal selling
(C) Advertising (D) None
66. _______________ is a process of finding out candidates, who are encouraged to apply.
(A) Recruitment (B) Selection
(C) Procurement (D) Induction
67. _____________ means it is the process of perfecting the salesman for their work.
(A) Selection (B) Recruitment
(C) Training (D) All
68. A planned training program, referred as :-
(A) ACMI (B) AMCI
(C) ACMEE (D) None of them
69. The whole idea behind the training is to make a ___________ a good salesman.
(A) Selection (B) Recruit
(C) Train (D) All
70. _____________ is a process of acquiring customers by understanding their requirements more than their expectations and attracting new customers through customer specific strategic making approaches.
(A) Relationship management (B) Customer relationship management
(C) Customer – marketing management (D) None
71. ___________ is the process of attracting new customers.
(A) Customer keeping (B) Customer catching
(C) Customer relationship management (D) All
72. _______________ are those people who praise the company & encourage others who buy from it.
(A) Clint (B) Customers (C) Advocates (D) All
73. The method in which management know how is transferred
(A) Exporting (B) Licensing
(C) Management contract (D) Contract manufacturing
74. Company does not change the product but adopt the different communication strategy in this foreign market is known as __________________.
(A) Marketing communication (B) Dual adoption
(C) Contract adoption (D) Communication
75. Product & communication adoption is also known as :-
(A) Product invention (B) Straight product extension
(C) Dual adaptation (D) All
76. _______________ method of international market entry in which company invests in manufacturing or assembling directly
(A) Direct investment (B) Indirect investment
(C) Corporate investment (D) All
77. Advantages of branding :-
(A) Helps in identifying goods & service
(B) Helps in creating customer loyalty
(C) Helps the company to maintain the leadership position in the market.
(D) All
78. Brand equity is a set of ___________ linked to a brands name & symbol that adds value
(A) Qualities (B) Assets
(C) Associations (D) All
79. Components of brand equity.
(A) Brand loyalty (B) Brand awareness & quality
(C) Percieved quality & brand associations (D) All
80. Brand loyalty is consumer’s commitment to ___________ the brand.
(A) Purchase (B) Re – purchase
(C) Formal purchase (D) All
PART-B
1. True/False
(1) After setting mission & objectives management will develop its business portfolio.
(2) Business portfolio is the right mix of communication channels.
(A) FT (B) TF (C) TT (D) FF
2. Models used in strategic planning.
(1) BCG (2) MC Kinsey (3) Porter’s five forces (4) GE
(A) 2,3,4 (B) 2,3 (C) 1, 4 (D) All
3. BCG metrics helps in identifying.
(1) Strength (2) Weakness (3) Opportunities (4) Threats
(A) 3, 4 (B) 1,4 (C) 1,2,3 (D) All
4. BCG model identifies company’s position on the basic of _
(1) Business position (2) Market attractiveness
(3) Market attractiveness (4) Relative market share
(A) 1,4 (B) 1,3 (C) 2,4 (D) 3,4
5. External environment helps in identifying _______
(1) Strength (2) Week ness (3) Opportunity (4) Treats
(A) 1, 2 (B) 2, 3 (C) 3, 4 (D) All
6. True or false :-
(1) Marketing department let alone can not satisfy all the needs of customer.
(2) In the function of marketing, it is essential to integrate the function of suppliers, publics, company departments & intermediaries in creating the value to the customer.
(A) TF (B) FT (C) TT (D) FF
7. Micro environment forces which are very close to company & have impact on _________________.
(1) Quality creation (2) Value creation (3) Customer service (4) Supply management
(A) 1, 4 (B) 2, 3 (C) 2, 4 (D) 1, 3
8. Marketing inter mediaries are the firms which ___________ the goods of the company to the consumer.
(1) Collect (2) Distribute (3) Allocate (4) sells
(A) 1, 2, 3 (B) 2, 3 (C) 2, 4 (D) All
9. Essentials of a market are :-
(1) Commodity (2) Existence of buyers & sellers
(3) A place (4) Inter action between buyers & sellers
(A) 2, 3 (B) 1, 2, 3 (C) 2, 3, 4 (D) All
10. Imperfect market can be divided as :-
(1) Local market (2) Monopoly (3) Monopolistic (4) Oligopoly
(A) 3, 4 (B) 1, 2, 3 (C) 2, 3, 4 (D) All
11. the aim of advertising is _______________, ___________________ and _____________ customers about product and services.
(1) Inform (2) Persuade (3) Recognize (4) Remind
(A) 2, 3, 4 (B) 1, 2, 3 (C) 1, 2, 4 (D) 2, 3, 1
12. Marketing performs the task of ________________ and ________________ customer needs.
(1) Indicating (2) Identifying
(3) Satisfying (4) Prospering
(A) 3, 4 (B) 2, 3 (C) 1, 3 (D) 1, 4
13. Subculture is a part of culture comprising _____________
(1) Geographic regions (2) Religions
(3) Nationalities (4) Social groups
(A) 1, 2 (B) 3, 4 (C) 1, 2, 3 (D) All
14. Indian consumers can be classified as __________
(1) Deprived (2) Aspires (3) Seekers (4) Strives & global
(A) 2, 3, 4 (B) 1, 2, 3 (C) 2, 3 (D) All
15. People in deprived category sill do __________ work .
(1) Bess skilled (2) Semi – skilled (3) Skilled (4) Multi skilled
(A) 1, 2, 3 (B) 2, 3, 4 (C) 1, 2 (D) 3, 4
16. Seekers group contains :-
(1) Fresh workers (2) Middle level employees
(3) Government employees (4) Business people
(A) 2, 3, 4 (B) 1, 2 (C) 2, 3 (D) All
17. In market segmentation market is divided according to the _______________ of the consumers
(1) Needs (2) Perceptions
(3) Expectations (4) Wishes
(A) 1, 2, 3 (B) 1, 3, 4 (C) 2, 3, 4 (D) All
18. Benefits of market segmentation -
(1) Understanding the needs of consumers (2) To adopt better positioning strategies
(3) Proper allocation of marketing budget (4) Helps in preparing competitive strategy
(A) 2, 3, 4 (B) 1, 2 (C) 1, 2, 4 (D) All
19. State true or false :-
(1) The segment should not be large enough to be profitable.
(2) For consumer markets, the small segment might disproportionably increase the cost & hence products are priced too high.
(A) TT (B) TF (C) FT (D) FF
20. State true or false :-
(1) Marketers must examine the changing needs of the customers this process. provides opportunity to examine whether customers are satisfied with the existing products or not.
(2) Market segmentation does not help in testing the innovative concepts that company has commercially viable or not.
(3) Marketers should segregate different types of wants into homogeneous
(A) TFT (B) TTF (C) TFF (D) TTT
21. A product is a ___________ offered to consumers to satisfy his needs or wants.
(1) Good (2) Service (3) Person (4) Events or organization
(A) 1, 2, 3 (B) 3, 4 (C) 2, 3, 4 (D) All
22. Levels of product :-
(1) Core (2) Generic
(3) Expected (4) Augmented & potential
(A) 2, 3, 4 (B) 1, 2 (C) 2, 4 (D) All
23. Products are classified into :-
(1) Consumer products (2) Business products
(3) Core products (4) Expected products
(A) 2, 3, 4 (B) 1, 2, 4 (C) 1, 3, 4 (D) 1, 2
24. Different categories of consumers products :-
(1) Convenience (2) Shopping (3) Specialty (4) Unsought
(A) 2, 3 (B) 3, 4 (C) 1, 2, 3 (D) All
25. Product quality leadership objective is used when company decides to come with ___________ & ___________.
(1) Low quality product (2) Premium price
(3) Low price (4) High quality product
(A) 2, 3 (B) 1, 4 (C) 2, 4 (D) 1, 3
26. In everyday low pricing organization charges constant ________________ prices and no temporary ______________.
(1) Higher prices (2) Low prices
(3) Discounts (4) Increments
(A) 1, 3 (B) 1, 4 (C) 3, 4 (D) 2, 3
27. Destroyer pricing strategy used as an attempt to ______________ competition. It involves _____________ companies prices to an extent where competition cannot compete.
(1) Increase (2) Eliminate
(3) High ring (4) Lowering
(A) 2, 4 (B) 1, 4 (C) 3, 4 (D) 2, 3
28. State true or false :-
(1) Price bidding is a strategy most common with manufacturing, building & construction services
(2) Current profit maximization defend market position.
(A) FT (B) TT (C) FF (D) TF
29. The type of goods to be transported & stored will decide the __________________ & _________________ of channel.
(1) Length (2) Density (3) Intensity (4) Volume
(A) 2, 4 (B) 3, 4 (C) 1, 4 (D) 1, 3
30. In __________________ strategy company stocks goods in limited number of ______________ outlets.
(1) Exclusive (2) Selective (3) Wholesale (4) Retail
(A) 3, 4 (B) 2, 3 (C) 2, 4 (D) 1, 4
31. In exclusive distribution channel format marketer gives a ______________ number of dealers the exclusive right to __________________ its products in their territories
(1) Maximum (2) Limited (3) Integrate (4) Distribute
(A) 2, 3 (B) 2, 4 (C) 1, 3 (D) 1, 2
32. Channels can be evaluated in the design phase by :-
(1) Sales (2) Cost (3) Profitability (4) Control & adaptability
(A) 3, 4 (B) 1, 2, 3 (C) 1, 3, 4 (D) All
33. Types of sales jobs used to sell the product of the organization :-
(1) Delivering (2) Inside order takes
(3) Outside order (4) Missionary selling
(A) 3, 4 (B) 1, 2 (C) 2, 3, 4 (D) All
34. Approaches to personal selling :-
(1) Stimulus response selling (2) Repetitive selling
(3) Need satisfaction selling (4) Problem solving selling
(A) 2, 3 (B) 1, 2, 3 (C) 1, 3, 4 (D) All
35. Personal selling will be a good approach when the product.
(1) Price is high (2) Is in introduction stage demonstration
(3) Is non technical not required (4) Can be customized
(A) 1, 2, 3 (B) 2, 3, 4 (C) 3, 4 (D) 1, 2, 4
36. Sales activities in the organization are allotted on the basis of __________
(1) Geography (2) Product
(3) Customer (4) Matrix
(A) 2, 3 (B) 3, 4 (C) 1, 2, 3 (D) All
37. Intention marketing approaches :-
(1) Exporting market orientation (2) Domestic market orientation
(3) Multi domestic market orientation (4) global market orientation
(A) 1, 2, 3 (B) 2, 3 (C) 2, 3, 4 (D) All
38. ______________ means the is willing at least on occasion, to put aside their own desires in the interest of the brand.
(1) Brand awareness (2) Brand loyalty
(3) Consumer (4) Employee
(A) 1, 4 (B) 2, 3 (C) 2, 4 (D) 1, 3
39. Options for sponsoring the brand :-
(1) Manufacturer brand (2) Private brand
(3) Licensing (4) Co – branding
(A) 2, 3 (B) 3, 4 (C) 1, 2, 3 (D) All
40. Private labels increase the ______________ of the retailer & better value creates better ____________.
(1) Negotiation power (2) Brand power
(3) Employer retention (4) Consumer loyalty
(A) 1, 4 (B) 2, 3 (C) 1, 2 (D) 1, 3
PART-C
1. T/F
(1) Company can develop business portfolio through analyzing existing portfolio & decide which business should receive more less or no investment.
(2) Strategic business units of a company has separate mission & objectives and that can be planned independently from other business.
(3) An SBU does not managed by separate executive team.
(A) TTF (B) TFF (C) FTF (D) TTT
2. True/False
(1) The market growth rate is the rate at which market is growing .
(2) Market share of the SBU divided by the market share of the largest competitor.
(3) Company develops the new business portfolio per future to meet growth opportunities & eliminating the unprofitable portfolios
(A) FFF (B) FTT (C) FTF (D) TTT
3. True or false :-
(1) There are micro environment groups – which helps company to generate the financial resources creating the image, examining the companies policy & developing the attitude towards the product.
(2) A company should not monitor its immediate competitor.
(3) Any problems or cost escalation with suppliers will have direct effect on the company.
(A) FTT (B) TFT (C) FFT (D) FTF
4. True or false :-
(1) Demographic statistic are used in developing proper supply chain, communicating product information & changing the product attributes.
(2) Political & legal forces are grouped into – social legislations & regulations, legislations, related to marketing, publics and competitors.
(3) Economic environment consist of consumer spending pattern, interest rate, inflation & changes in income.
(A) TFT (B) TTF (C) FFT (D) TTT
5. State true or false :-
(1) When the purchase & sale of goods involve buyers & sellers of a region, such as a large town market catering to needs of a group of villages or town, is called local market.
(2) When the purchase & sale of goods involve both buyers & sellers of the entire nation then it is called as national market.
(3) Perfect market refers to a market situation where there is perfect competition.
(A) FTF (B) FTT (C) FFT (D) TTT
6. State true or false :-
(1) In case of monopoly, single seller dominates the entire market where as in oligopoly few sellers dominate the market.
(2) A business market is defined as a market where output of one firm goes either as raw material, goods in process or as consumables of another industry.
(3) Marketing is a set of business activities that facilitate movement of goods & services from producer to consumer.
(A) TFF (B) FFF (C) FTF (D) TTT
7. State true or false :-
(1) Deprived are people who earn less than 90000 annually. This group is also known as below poverty line.
(2) Sackers belongs to the families who earn between Rs 90000 to Rs 200000.
(3) Deprived won’t get continuous employment and they earn their lively hood from seasonal work.
(A) TFF (B) FTT (C) TFT (D) TTT
8. State true or false :-
(1) Strivers earnings are enough to fill their apatite of materials. They are leading the consumption led growth in India.
(2) Aspires earn more than deprived class, but half of their money goes for basic amenities and food.
(3) Global Indians are earning more than 1000000. This group is comprised of senior government officials, professionals, business people & top business executives.
(A) TFF (B) FTF (C) TFT (D) TTT
9. State true or false :-
(1) ON the basis of segmentation, the company will prepare & follow different marketing programs for different segments to ensure better customer relationship.
(2) The size, profile & other relevant characteristics of the segment must not be measurable & obtainable in terms of data.
(3) If the information is not obtainable no segmentation can be carried out.
(A) TTT (B) TFF (C) TFT (D) FTF
10. State true or false :-
(1) The segment should not be accessible through existing network of people at a affordable cost
(2) The segments are similar to each other & require similar 4p’s & programs
(3) The segments which a company wishes to pursuer must be actionable in the sense that there should be sufficient finance, personnel & capability to take them ale.
(A) TFF (B) TFT (C) FFT (D) TTT
11. State true or false :-
(1) A service is an intangible product which requires simultaneous consumption & production.
(2) Services are imperishable in nature
(3) A product may be person also here marketer tries to buy & sell the celebrities or sports persons of a league or club etc.
(A) TTT (B) TFT (C) TTF (D) TFF
12. State true or false :-
(1) Business products are purchased by the consumer for his personal consumption.
(2) Convenience goods are fast moving consumer goods which are purchased regularly with less amount of effort.
(3) Shopping goods are high consumer involvement products is which consumer process the information of product suitability, quality & price.
(A) FTF (B) TFT (C) TTT (D) FTT
13. State true or false :-
(1) Survival strategy adopted when company is facing stiff competition from the competitors and it wants quick reaction & recovery.
(2) The cost of marketing & promoting the product will have direct impact on the price.
(3) The variable cost of the product increases if the products is produced up to optional level and then once again it goes up.
(A)FTF (B) TTF (C) FTT (D) TTT
14. State true or false :-
(1) A break even point is typically calculated for businesses to determine whether it would be profitable to sell a proposed product.
(2) Product influences the price level i.e. if the product quality is very high company would like to price it high & vice – versa.
15. State true or false :-
(1) In relationship management marketing intermediaries try to understand the needs of consumer, try to match his needs & satisfy them.
(2) Individuals who face shortage of time would like to purchase through direct channel and who have abundance of time would like to experience the shopping.
(3) The proper channel which is selected should not be managed properly, motivated & evaluated against set standards.
(A) FTF (B) TTF (C) TTT (D) TFF
16. State true or false :-
(1) Now day’s companies are considering their channels members as sales executives.
(2) Integrated business reduce the cost, increase the efficiency and helps in better customer service.
(3) Companies are adopting partner relationship management software to add value to their supply chain.
(A) FTT (B) TFT (C) FFT (D) FFF
17. State true or false :-
(1) In missionary selling sales executives provide the information & promote the company products.
(2) The price of the product is high, technical in nature and needs demonstration ________ this situation favors the personal selling.
(3) Selection is recruitment but recruitment is not selection.
(A) FFT (B) FTT (C) TTT (D) TFT
18. State true or false :-
(1) Selection is a process of rejection of unfits.
(2) Internal sources of the recruitment can well be adopted by analyzing the ability & promising character of the staff on the basis of seniority i.e. length of services.
(3) The recruitment of salesman, they cannot be chosen from non – competing firms.
(A) FTF (B) TTF (C) TFT (D) TTT
19. State true or false :-
(1) Country of origin need not be marked on the shipping goods but should be entered in the export / import documents.
(2) International marketing is defined as the performance of business activities designed to plan, price, promote and direct the company’s flow of goods & services to consumers or users in more than one nation for a profit.
(3) Country of origin is the country of manufacture, production, or growth where an article or product comes from.
(A) FTF (B) TTT (C) FTT (D) FFT
20. State true or false :-
(1) A brand is a name, term, design, symbol or any feature that identifies one seller’s good or service as distinct from of other sellers.
(2) A brand may identify one item, a family of items, or all items of that seller.
(3) Branding does not stimulates the purchase decision of the consumer.
(A) TFT (B) TTT (B) TTF (D) FTT
21. State true or false :-
(1) Branding does not require huge investment.
(2) An unsuccessful brand will bring negative image to the company.
(3) Customer may no be willing to pay extra just because it is branded.
(A) TTT (B) FTT (C) FTF (D) TFT
22. State true or false :-
(1) True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand.
(2) Brand loyalty help organization to in increase promotion cost.
(3) Higher the brand awareness, lower will be the brand equity.
(A) TTT (B) TFT (C) TFF (D) FFT
23. True/False
(1) Divest strategy SBU’S should be supported by well financial marketing efforts.
(2) Harvest strategy should not receive substantial new resources and if required, sell them.
(3) The an soft product market growth matrix is a distribution tool of products & services.
(A) FTT (B) FTF (C) FFT (D) TFT
24. T/F
(1) SWOT analysis helps the marketer to know the industry position.
(2) SWOT analysis helps to leverage its strengths to improve the performance & tap the opportunity that exist.
(3) Product market growth model is developed by MC Kinsey
(A) FTF (B) FFT (C) TTF (D) TTT
25. True or false :-
(1) The higher the inflation rate, the higher will be the purchasing power of the consumer.
(2) When interest rates are high. Consumer tend to make long term purchase.
(3) The rise in the salaries of the employees improved performance of stock market & better industrial growth led to change in the income pattern in India
(A) TTF (B) TFF (C) TTT (D) FFT
26. True or false :-
(1) Metro sexuality is the preannounce non, wherein a women does work for better work life.
(2) Time short people involves people who work long hours & have less personal time.
(3) Governments increased regulation to manage the natural resources.
(A) FFT (B) FTT (C) TFT (D) TTT
27. State true or false :-
(1) Once the people satisfied with social needs, they would like to have self actualization needs.
(2) IN social needs people will try to satisfy their needs for affection, acceptance, and friendship.
(3) In the selective retention consumer remember all the points in formed by the company.
(A) TFT (B) TTF (C) FFF (D) FTF
28. State true or false :-
(1) The low involvement between the brands and few defenses between the brands leads to the habitual buying behavior.
(2) In case of variety seeking behavior marketer should encourage customers to buy repeatedly.
(3) The sociological model belong to the category called systems model where the human being is analyzed as a system with stimuli as the input to the system & behavior as the output of the system.
(A) FTT (B) TFT (C) TTF (D) TTT
29. State true or false :-
(1) Convenience goods are purchased frequently.
(2) High involvement is required in convenience goods
(3) Price of the product is very low in convenience type of products.
(A) FTF (C) TFT (C) TTF (D) TTT
30. State true or false :-
(1) In shopping of convenience goods, consumer takes lot of time to search & evaluate the information.
(2) Unsought goods are tangible product for which a consumer posses high brand loyalty & ready to wait or & pond time.
(3) Unsought goods are called unsought because consumer usually unaware or ignorant to purchase.
(A) FFT (B) TFT (C) TTF (D) FFF
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