MBA-2 (MARKETING MANAGEMENT)
PART-A 1. Strategic planning is _ (A) Defining the company’s mission (B) Settling long term & short term objectives (C) Designing an appropriates business portfolio (D) All 2. Strategic planning can be divided into ________ important facture. (A) 3 (B) 2 (C) 4 (D) None 3. Business portfolio is the mix of _____ (A) Distribution channels (B) Communication channels (C) Business units (D) All 4. A company develops their business portfolio in _____steps. (A) 4 (B) 2 (C) 3 (D) None 5. Star type of business represents (A) High market growth & low market share (B) Low growth & low market (C) High industry growth & market share (D) None 6. Cash cones types of business represents in- (A) High industry growth & low market share (B) Low growth & low market share (C) High industry growth & high market share (D) Low growth & high market share 7. The strategy for the dog type of SBU’S _ (A) Harvest (B) Divest (C) Defending (D) Large investment 8. Business po...