Sample Paper of Marketing Management BBA-2 and MBA-2
Marketting Management
Q.1Marketing is the mangament for identifying anticipating and satisfying…………..
Prafitebility?
(a)consumer requirment (b) market (c) marketing concept (d) none of these
Q.2 …………….is the process of planning and executing?
(a)consumer requirment (b) market (c) marketing concept (d) none of these
Q.3 how many era in marketing?
(a)one (b)two (c)three (d) none of these
Q.4How many P’s in Marketing?
(a)one (b)two (c) three (d) seven
Q.5………………the process of moving product from the producer to custmer ?
(a)promotion (c) price0 (d)distribution
Q.6How many Concept in marketing?
(a)one (b) two (c) six (d) four
Q.7……………Who is the Guru of Marketing management?
(a)Philip kotler (b)condiffstill (c)willian (d) none of these
Q.8how many part of the macro environment ?
(a)one (b)two (c)six (d)four
Q.9 Supplier is related to …………environment ?
(a)macro (b)micro (c) internal (d) none of these
Q.10 five force model is given by?
(a)Philip kotler (b)micheal proter (c) cuntillpstill (d) none of these
Q.11 …………….refers to the person traints and qualities that determine behaviour?
(a)attitude (b)personality (c)behaviour (d) none of these
Q.12 ……………….is the process by which an indiuidual select organisee and inter
prets information?
(a)preception (b) motivation (c)slective exposure(d) none of these
Q.13 A way to Devide large Market into Smaller group according country reigon famility size is called?
(a)demographic segmentation
(b)geographic segementation
(c)behaviorial
(d) none of these
Q.14 How many step in new product development?
(a)one (b) six (c)five (d) seven
Q.15 How many step invalue inprice determination?
(a)on e(b)two (c) five (d) six
Q.15How many type of price discrimination
(a)one (b) two (c) seven (d)eight
Q.16 Penetration pricing seek to achieve greter market penetration through relatively…… price?
(a)low (b) high (c)constant (d) none of these
Q.17 Discount price means pricing the praduct below the level adapted by……..
(a)supplier (b) compititiorv (c)customer (d) none of these
Q.18 Some firm charge different price for same product in different zone is called….
(a)differentiated price (b)constant price (c) none of these
Q.19 phychological factors are influenced by………………….
(a)motivation (b)perception (c)learning(d) all of these
Q.20in the words of ……………a motive can be difned as a drive or an urge for which an indivial seeks saterfaction?
(a)r.s davar (b)e.s mond pearce(c)William j Stanton(d) noneof these
Q.22 ………..is the most fundamental determenant of a pessous want’s and behaviour?
(a)environment(b)culture(c)attitude(d)behaviour
Q.23Grouping of buyers or segmenting the market is described as market segmentation ?
(a)R.s davar(b)cundiff still(c) none of these
Q.24A brand that is designated owen and used by the manufacterer?
(a)manufacturer brand(b)private brand(c)none of these (d) genericbrand
Q.25 How many stages in P.L.C?
(a)one (b) two(c)three(d)four
Q.26………………embraces all activites which cnable praducer and middle man to determine what should contitute a company line of product?
(a)product planning (b)product controlling (c) none of these
Q.26 Theall activities that are performed by a producer or by a delcar or by business man to increase his sale is called….
(A) Sales permation (B) Adversting
(C ) Communication (D) None of these
Q.27……… Means the performance of actual sclliong activity
(A) personal sclling (B) Advertising
(C )free gift (D)None of these
Q.28……..is Any paid non personal presentation of Idiea’s.
(A)Advertising (B)Communication
( C)personal seling (D)None of these
Q.29 Marketing mix was first used by….
(A) Neilbordn (B)Philip
© Cardiff still (D) None at these
Q.30 Anything offered for sale for the purpose of satisfying a want or need is called.
(A)Product (B)Commodity
( C)Price (D)None at these
Q.31 A Brand that is designed , owned, and used by wholesaler is called.
(A)Private brand (B)Generic brand
( C)Manufacture Brand (D)None at these
Q.32 How many function of packing-
(A) One (B) Four
( C) Two (D) None at these
Q.33 How many element of product planning?
(a) five (b)two(c)eight(d) none of these
Q.34………………is perhaps the most important object to be considered while determining while determining the price of product?
(a) price stability (b) competition(c) none of these(d) all of above
Q.35 This method aims of high price in the early stage of the marketing the product?
(a) skimming pricing (b) competition pricing (c) penetration pricing (d) none of these
Q.36the type of the pricing which is mistly applicable to industrial products and products purchase by industrias?
(a)odd pricing (b) tender pricing (c) compitition (d) none of these
Q.37 it aims to creating awareness?
(a)demand objective (b) communication objective (c) specific objective (d) none of these
Q.38 According to……………………………personal salling consists in individual personal communication in constrast to mass relatively?
(a) richrol (b) William j.Stanton(c) philipkortler(d)none of these
Q.1Marketing is the mangament for identifying anticipating and satisfying…………..
Prafitebility?
(a)consumer requirment (b) market (c) marketing concept (d) none of these
Q.2 …………….is the process of planning and executing?
(a)consumer requirment (b) market (c) marketing concept (d) none of these
Q.3 how many era in marketing?
(a)one (b)two (c)three (d) none of these
Q.4How many P’s in Marketing?
(a)one (b)two (c) three (d) seven
Q.5………………the process of moving product from the producer to custmer ?
(a)promotion (c) price0 (d)distribution
Q.6How many Concept in marketing?
(a)one (b) two (c) six (d) four
Q.7……………Who is the Guru of Marketing management?
(a)Philip kotler (b)condiffstill (c)willian (d) none of these
Q.8how many part of the macro environment ?
(a)one (b)two (c)six (d)four
Q.9 Supplier is related to …………environment ?
(a)macro (b)micro (c) internal (d) none of these
Q.10 five force model is given by?
(a)Philip kotler (b)micheal proter (c) cuntillpstill (d) none of these
Q.11 …………….refers to the person traints and qualities that determine behaviour?
(a)attitude (b)personality (c)behaviour (d) none of these
Q.12 ……………….is the process by which an indiuidual select organisee and inter
prets information?
(a)preception (b) motivation (c)slective exposure(d) none of these
Q.13 A way to Devide large Market into Smaller group according country reigon famility size is called?
(a)demographic segmentation
(b)geographic segementation
(c)behaviorial
(d) none of these
Q.14 How many step in new product development?
(a)one (b) six (c)five (d) seven
Q.15 How many step invalue inprice determination?
(a)on e(b)two (c) five (d) six
Q.15How many type of price discrimination
(a)one (b) two (c) seven (d)eight
Q.16 Penetration pricing seek to achieve greter market penetration through relatively…… price?
(a)low (b) high (c)constant (d) none of these
Q.17 Discount price means pricing the praduct below the level adapted by……..
(a)supplier (b) compititiorv (c)customer (d) none of these
Q.18 Some firm charge different price for same product in different zone is called….
(a)differentiated price (b)constant price (c) none of these
Q.19 phychological factors are influenced by………………….
(a)motivation (b)perception (c)learning(d) all of these
Q.20in the words of ……………a motive can be difned as a drive or an urge for which an indivial seeks saterfaction?
(a)r.s davar (b)e.s mond pearce(c)William j Stanton(d) noneof these
Q.22 ………..is the most fundamental determenant of a pessous want’s and behaviour?
(a)environment(b)culture(c)attitude(d)behaviour
Q.23Grouping of buyers or segmenting the market is described as market segmentation ?
(a)R.s davar(b)cundiff still(c) none of these
Q.24A brand that is designated owen and used by the manufacterer?
(a)manufacturer brand(b)private brand(c)none of these (d) genericbrand
Q.25 How many stages in P.L.C?
(a)one (b) two(c)three(d)four
Q.26………………embraces all activites which cnable praducer and middle man to determine what should contitute a company line of product?
(a)product planning (b)product controlling (c) none of these
Q.26 Theall activities that are performed by a producer or by a delcar or by business man to increase his sale is called….
(A) Sales permation (B) Adversting
(C ) Communication (D) None of these
Q.27……… Means the performance of actual sclliong activity
(A) personal sclling (B) Advertising
(C )free gift (D)None of these
Q.28……..is Any paid non personal presentation of Idiea’s.
(A)Advertising (B)Communication
( C)personal seling (D)None of these
Q.29 Marketing mix was first used by….
(A) Neilbordn (B)Philip
© Cardiff still (D) None at these
Q.30 Anything offered for sale for the purpose of satisfying a want or need is called.
(A)Product (B)Commodity
( C)Price (D)None at these
Q.31 A Brand that is designed , owned, and used by wholesaler is called.
(A)Private brand (B)Generic brand
( C)Manufacture Brand (D)None at these
Q.32 How many function of packing-
(A) One (B) Four
( C) Two (D) None at these
Q.33 How many element of product planning?
(a) five (b)two(c)eight(d) none of these
Q.34………………is perhaps the most important object to be considered while determining while determining the price of product?
(a) price stability (b) competition(c) none of these(d) all of above
Q.35 This method aims of high price in the early stage of the marketing the product?
(a) skimming pricing (b) competition pricing (c) penetration pricing (d) none of these
Q.36the type of the pricing which is mistly applicable to industrial products and products purchase by industrias?
(a)odd pricing (b) tender pricing (c) compitition (d) none of these
Q.37 it aims to creating awareness?
(a)demand objective (b) communication objective (c) specific objective (d) none of these
Q.38 According to……………………………personal salling consists in individual personal communication in constrast to mass relatively?
(a) richrol (b) William j.Stanton(c) philipkortler(d)none of these
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